The Living Billboard
We designed a battleground with Sprite in mind. We wanted to turn the brand into the biggest urban sports statement ever. We imagined various ways for Sprite to take on a new purpose and be of use and enjoyment to skaters, DJs, basketballers, breakdancers and MCs.
To ensure that the battleground is always live, that everything which happens in the space is broadcast to thousands of fans around the world, we create an online community where skaters can share and learn. Where they can hook up with other like-minded people the world over. Strategically placed webcams and computer consoles ensures that this happens!